S:0018 Distinction: Angels vs. Centers of Influence

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)


A center of influence is a person or company that can send you 5 to 10% of your business.

Angels are individuals or companies that can send you 50% of your clientele or refer that level of business to you.

Obviously, one starts with centers of influence and then develops some of them into angels. The distinction is important because it may not be the quantity of people that you know but the quality of the people you know that will be critical to your business. It’s worthwhile to invest in both your centers of influence and your angels, but particularly in your angels.


Copyright 1995 Steve Straus. All rights reserved.