[The following is excerpted from my book Money, Wealth & Freedom.]


Today the idea of having a Coach, or even being a Coach, is well understood, but back in January of 1987 there was no (general) coaching profession. The response from most people, upon hearing that Steve Straus was a Coach, was to ask, “What sport?” A reasonable question given that the role of a sports coach is to assist athletes to be their best, to set goals, to excel, whatever their game. That’s what personal Coaches do for people in the game of life.

As Steve learned and grew in the emerging and evolving profession of Coaching — labeled variously Life/Executive/Success/Business Coach, or some other modifier — he discovered he enjoyed finding or creating useful little chunks of information and wisdom and sharing them with people who were interested in learning, growing, and having a great life. Thus was born, in August of 1995, what became known as Steve’s 3-Minute Coaching, a weekly email/blog with readers around the world. These principles, distinctions, and gems of wisdom are the source of the contents of this book.

But a question remains, who is Steve Straus? What is his background, and more importantly, what has positioned him to provide guidance and support for people on their journey through life? The short answer is this is what he’s here to do, to be. This is the expression of his purpose in life. You might not think so given his formal education in Mechanical Engineering and Finance, or his early career in computer technology. Yes, he was a nerd! But a nerd who continued to be drawn to the people side of the tech world rather than the bits and bytes of the boxes.

From teaching technology (he said standing in front of a room full of people was as scary as anything he had done to-date) to system support for users, to sales, to starting his own businesses, he found increasing interest in the human experience, and the journey of life.

Fast forward to becoming a professional speaker, designing and delivering public workshops, writing and publishing an early eBook, and then the greatest traction — assisting in the development of a Coach training curriculum, teaching and encouraging the new communication technology of Coaching.

Through his entire career Steve Straus has been interested in discovering why some people seem to lead successful, satisfying lives while others don’t. He is continually in the question of, “What’s the difference that makes the difference?”

Steve’s clients, webinar students, and now readers around the world can benefit from his quest for useful, practical wisdom, published in the series A Little Book of Working Wisdom.

Steve’s other pursuits take him into the countryside of southeast Arkansas where he and his wife Pam have a working timber farm. They live most of the time on a bluff overlooking a large lake north of Dallas, Texas. One of his joys is that his business model makes him geographically independent — wherever there is a phone and an internet connection, he’s in business.

In addition to writing several more books, Steve plans to expand his general aviation flying, discover the wily habits of largemouth bass, and take long, unstructured driving trips to discover what’s over the next hill.

Learn more about Steve Straus, The Coach, by visiting these three web sites:

This web site contains all the archives, books, and other products related to Steve’s 3-Minute Coaching blog.

This site has all the information about private and group coaching. Steve has coached business owners, executives, professionals, entrepreneurs, high-net-worth individuals, people transitioning to retirement, and master coaches, since 1987.

This web site offers a wide range of leading-edge training programs in both live and recorded formats: efficient, modern, topic-specific training you need.