From Jack Welch, CEO of General Electric.

1. Face reality as it is, not as it was or as you wish it to be.

2. Be candid with everyone.

3. Don’t manage, lead.

4. Change before you have to.

5. If you don’t have a competitive advantage, don’t compete.

6. Control your own destiny, or someone else will.


(By way of Keith Herrmann, Director of Finance, Exide Electronics, The original source: Fortune magazine, March 27, 1989.)


(Yes, I know this is not 10 items, but it’s too good to pass up!)


Copyright 1997 Steve Straus. All rights reserved.