(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


Lie # 1: Time Is Money

No, it isn’t. Have you ever put in a lot of time and received little (or no) money? And have you ever spent just a little time and received a disproportionately large amount of money? You probably answered “yes” to both questions. In spite of the evidence many people still believe that if they will just put in more time the money they want will come. But time and money are unrelated, unless you think they are. You may want to re-think.

Lie #2: Work Equals Money.

No, it doesn’t. Read the above and substitute Work for Time. If work equaled money, you would be surrounded by wealthy people. It may even be that you have worked enough to have a lot of money. Do you?

The Truth: Value Equals Money.

We have lost the truth of this because we no longer trade chickens for corn. When we did, we were very clear about a “chicken’s worth” of corn. We understood the value of what it took to grow the chicken and the corn. We were trading for value. When we perceived the value of what we were to receive was worth the value of what we gave up, a deal was struck. Money is just a convenient form of chickens/corn, but it has allowed us to forget the basic principle of delivering and receiving value. It’s not about time or work; it’s about value.


Coaching Point: Ask yourself every morning “How can I add value today?”


Copyright 1998 Steve Straus. All rights reserved.