(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


Recently a circus came to our small town. Big tent, 5 rings, elephants, lions, tigers, acrobats, trapeze artists, clowns, music, smells, lights, peanuts — the full multi-sensory, low-tech, fun experience.

Painted on each of the many circus vehicles and printed on the posters displayed around town was the phrase “Here Today Only!”. It was presumably the intent of the circus promotions department to have this phrase create a sense of urgency in the mind of the public. It must have worked because the place was pretty full.

What would you do differently if you were “Here Today Only!”?

How would you treat people if you were “Here Today Only!”?

What would you do about money if it were “Here Today Only!”?

Would you worry about stuff if you were “Here Today Only!”?

Who would you connect with if you were “Here Today Only!”?


Coaching Point: Write down the phrase and for the next seven days, at least once each day, read it and see what effect it has on you. “Here Today Only!”


Copyright 1999 Steve Straus. All rights reserved.