(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


Sure, you want to lose weight. Or start selling. Or stop wasting time. Or start writing your book. Or …

So, why don’t you?

To know what you want, even to know how to get it, is an exercise of your mind, your intellect. Yet reason alone will not cause change. At least not permanent change.

You must add emotion to the change equation. Until the perceived pain and/or pleasure of the change feels great enough, permanent change is unlikely to occur.

However, if you only have the emotional side and have not thought through the logical actions, again permanent change is not probable.

The question is: What do you want AND how do you want to feel?


Copyright 2001 Steve Straus. All rights reserved.