(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


Rainbow trout are beautiful fish. They re strong and energetic, and live in beautiful streams.

Do you know how to catch one?

Use a shiny lure. Trout fall for the next shining lure every time …. and they get caught.

Do you let shiny lures distract you from what you re working on? Some shiny lures are: — the next great idea — the next big profit opportunity — the next cool business.

You know what shiny lures are, they show up all the time. So do be aware of what s around you. Just don t chase everything, or you ll get caught.


Copyright 2004 Steve Straus. All rights reserved.