(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)


This is a sneaky distinction. Many people have these two collapsed — they automatically think that if something needs to get done, they are the one to do it. This is, of course, particularly and understandably true for solo entrepreneurs and professionals.

But even if you are a one-person company, stopping to consider alternative ways to get things accomplished is a worthwhile process. The more you exercise this, the more you will find yourself coming up with creative solutions.

Then you will do what is the highest and best use of your time.


Coaching Point: What is one activity you have been assuming you are the only person on the planet who can do? Who — or what other resource — might be able to do it? Stretch by identifying three or four other resources. Then, which is best? Is it still you?


Copyright 2006 Steve Straus. All rights reserved.