(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


It’s hard to hand-craft ordinary.

You can get an ordinary hamburger from a high-volume restaurant chain, or ordinary kitchen cabinets from a mega-home improvement store, or an ordinary bunch of flowers from a large grocery store.

But when something is hand-crafted it has a special energy and that energy becomes available to you, if you appreciate what hand-crafted means. Yes, that sounds like circular logic and in a way it is.

The person who cares to create something meaningful puts a part of him or herself into the product or service. It’s not a “should.” They like to do this. They want to do this. In fact, most hand-crafters must do this! It’s a joy for them.

The receiver who appreciates this extra, senses and notices it when they see it. It’s added value to them.

It’s hard to hand-craft ordinary.

When you see yourself as hand-crafting your life, your business, your relationships, you move beyond ordinary. And that’s a pretty special place to be.


Coaching Point: What are you hand-crafting?


Copyright 2008 Steve Straus. All rights reserved.