(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


Do you like to eat potato chips? Or know someone who does? People who eat potato chips do so to get a payoff.

Right now you may be raising your hand to make the argument that potato chips are not good for you, unhealthy junk food, empty calories, with health damaging effects, etc. You may or may not be correct. That doesn’t matter to the people who eat them.

They eat them for the payoff they get from them. That payoff overrides all the arguments against eating them. Witness the total sales of potato chips.

Beyond the topic of potato chips when you focus on the payoff from any activity it can pull you past the pain/negatives/costs to get to that payoff.

Pain stops. Payoffs pull.


Coaching Point: What payoff can you focus on that can pull you past the pain that’s been holding you back?


Copyright 2021 Steve Straus. All rights reserved.