(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


Golda Meir is said to have said “Don’t be humble; you’re not that great.” Humility is exhausting and anything that takes that much energy is not attractive.

To “market your talents shamelessly” means to discover and language the skills, talents, qualities, character traits and gifts that you have, and for you to be so proud of them and their value to others that you have the confidence to say so. When you do, you lose your shyness and hesitancy.

You really can learn how to shamelessly educate others on what you’ve got, without coming on like a freight train. Don’t market loudly; simply market shamelessly. There’s a big difference. So, how would you market shamelessly without being coarse or loud? By knowing exactly what you’ve got that makes you incredibly attractive, already. It make take several attempts to learn to language that specialness that you’ve got. The key is to be very specific, no general or jargon terms.

Also, model what you’re selling. You can’t be attractive by saying one thing and being something else. Invest your energy into your talents instead of spending it on becoming a marketing expert or supersalesperson.


Copyright 1998 Steve Straus. All rights reserved.