S:0441 Distinction: Outcome vs. Output

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)


Many people focus on the output they generate:
— Did I bill a lot of hours today?
— How have sales increased?
— How many widgets did we build?

Keeping track of performance metrics is, of course, a useful thing to do. It s one way of knowing if you are getting better.

But what if you asked the above questions differently?
— Am I billing hours for the right kind of clients, the one s who best define the direction in which I want my practice to grow?
— Are we selling what the market now wants, or are we just selling what we have?
— How effectively are we building our widgets?

Focusing on the outcomes you want, not simply the output, will help you grow your business more effectively.


Copyright 2004 Steve Straus. All rights reserved.