S:0626 Distinction: What Needs To Get Funded? vs. What Do I Need To Pay For?

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)


Instead of assuming you need to pay for something consider these funding alternatives:

– Get a strategic partner and share the costs

– Get an equity investor (their money, your “sweat equity”)

– Get a project investor (retain your ownership; share the profits)

– Ask to pay for it only after you’ve added your value and sold it

– Ask for a volume discount even on the first unit you buy

– Ask for extended payment terms

– Sell it first (get paid in advance), then buy it or build it


Coaching Point: Do you see that the list of funding alternatives is endless? Who can help you get creative with this?


Copyright 2007 Steve Straus. All rights reserved.