(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


Sometimes when people choose to move into something new and different, they then complain that things are … new and different! Like when they travel to another country, then complain about ‘weird’ food. What is that about?

Comfort zones. They are drawn to something they believe will increase their happiness, a basis for nearly all human action. No mentally healthy person chooses to move toward something they think will make them less happy unless it is a necessary way-point to happiness.

Comfort zones are what surround thermostat settings. Get outside the zone, and something pulls you back into where it is ‘right’ or comfortable.

When you choose to move into something new and different plan to spend some time and energy adjusting the appropriate thermostat. Until your new and different becomes your normal.

For instance, three issues from now will be the last S3MC. After 31 years and 1600 weekly issues, I’m stepping into something new and different. We will talk more about this over the final three weeks.


Coaching Point: What is a New and Different you want?


Copyright 2026 Steve Straus. All rights reserved.