(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)


All things come to an end. Recognizing when to end things is a life skill.

Full disclosure: I have started three successful businesses. The second was also highly unsuccessful. In its short run, I made five fundamental errors, any one of which would have been fatal. I made all five.

The last error was failing to see the business was dead. I kept trying to revive it – for a year. It was dead that whole time, but I could not face the emotional truth of having “failed.” I dug quite a financial hole because I would not face the truth.

So yes, I have personal experience of the value of knowing when to end something. When?

When markets change, when technology advances beyond your reach, when once strong connections weaken, when age plays a role, or when your interest diminishes, or for countless other reasons.

Highly successful people focus on seeing and acting upon the truth. When needed, they cut their losses and move on.

Related (S:0594)


Coaching Point: Do you have an ending pending?


Copyright 2026 Steve Straus. All rights reserved.