S:0831 Distinction: Adding Value vs. Cutting Costs

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   When the going gets tough in business most folks automatically think of how they can cut costs in order to survive. There’s another way to go. Remember a time when you, either as a consumer in […]

S:0830 Distinction: Mountain Top vs. Dung Heap

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   “There are many paths to the mountain top” is an ancient bit of wisdom which means don’t get too enamored with the path you’re on, believing it is the only way. If your path works for […]

S:0827 Distinction: Drawn vs. Dragged

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   At first glance this Distinction may seem obvious and, at the macro level, it is. The power of it lies at a deeper and more subtle level. When you are drawn to something (a person, a […]

S:0819 Distinction: Results vs. Reasons

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   The old saying is, “You can have either reasons or results. And reasons don’t count.” Results are real. Reasons are stories. Results teach you. Reasons trick you. Results create results. Reasons create victims.   Coaching Point: […]

S:0818 Distinction: Desire (Real) vs. Desire (Something Else)

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   There seems to be some confusion about what Desire is. When you have real, true desire you are experiencing something which feels good. It’s a clean, simple, centering, powerful experience. You are designed to have desires. […]

S:0816 Distinction: Choose vs. Chase

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   [While this Distinction has particular application to sales and sales people, it has application for all types of relationships.] Imagine that you are selling a product or service and there are very few prospects for your […]

S:0807 Distinction: Freed vs. Fired

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   If you’ve ever been fired from a job, you probably didn’t initially feel really good. Being fired is usually experienced as a negative one. Ah, but being set free is completely different. To be freed is […]

S:0806 Distinction: Luggage vs. Baggage

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   Baggage. Just the word, used as a complete sentence, can evoke an emotional response because it has come to be used in the context of something unpleasant. “She/he has so much emotional baggage,” is not a […]

S:0804 Distinction: Visionary vs. Dreamer

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   “Dream your dreams, oh Dreamer,” said the poet. Dreams and dreaming have a powerful place in creating the life you want. Dreams expand you. Always be willing to let your mind soar and have dreams pour […]

S:0799 Distinction: Intense vs. Tense

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   Bring to mind a time when you were tense. Not particularly pleasant, was it? Some of the attributes of tense are holding your breath, tightness, fear, little room to maneuver, and strong feelings of possible negative […]