(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   When you elevate someone — or, more correctly, assist them to elevate themselves — you are supporting them to live their life at a higher level of awareness, understanding and behavior. A person who is elevated…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   It is traditional language to speak of having a base of customers. This implies that you somehow “own” or “possess” customers. Therefore a base of customers, like any other asset, is to be protected or defended…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   Honesty is a measure of truthfulness. Honesty is a matter of your personal integrity and is a precursor to being able to live as an authentic person. You decide to be an honest person or not…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   Humans have a built-in desire t maximize pleasure and minimize pain. This desire to move away from painful stuff and toward pleasurable stuff is not “learned” behavior, but rather is built in as a survival mechanism…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   The images of great life-styles are all around us. TV, newspapers and magazines, our neighbors and peers, and the programming we received from our parents and their generation, all have given us pictures of the Life-style…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   To take action is useful. Action is what you do that produces results. Always be willing to take action to create the results you want. However, when you tire of exerting energy and influence to create…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   It has been said that humans don’t resist change, we resist being changed. We are all for the concept and application of new ideas and actions as long as we don’t have to think, say, do…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   When you make a shift, you have a breakthrough and you act differently as a result. A shift is accompanied by a change of form or character. Therefore a shift includes action. When you increase awareness…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   How many times have you said, when wrapping up a task, “it’ll do”, then later regret not having done a better job? We usually accept “it’ll do’s” when we’re in a hurry or when we think…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   When asked what they want most people say they want to be happy. When asked what would make them happy, they trot out a list of external conditions — more money, time, love, experiences. However after…