Distinctions
S:0113 Distinction: Attraction vs. Selling
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) The idea behind attraction is that it’s far easier to attract than it is to acquire. For example, it costs far less to attract new customers by referral than it is to acquire them through advertising…
Read MoreS:0109 Distinction: Ownership vs. Membership
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) At a recent meeting of a professional association it became clear that there are many people who want to join and attend meetings. By doing so they hope to learn things that can help them in…
Read MoreS:0108 Distinction: Natural vs. Normal
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) When you were a teenager it was perhaps your greatest desire for a while to go against the norm, to stand out, to be unique, different, at least different from your parents. Of course, most of…
Read MoreS:0104 Distinction: Prepare vs. Rehearse
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) It’s a good idea to rehearse when you are going to give a fixed performance, be it a presentation, play or any event where there is a need for you to stick to a planned script…
Read MoreS:0100 Distinction: Passion vs. Adrenaline
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) With passion you have great enthusiasm for something. It’s like a healthy steady hum. Passion allows you to enjoy your work intensely regardless of deadlines. Adrenaline is merely a hormonal response that produces a quick, strong…
Read MoreS:0096 Distinction: Listening vs. Waiting
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) That doesn’t sound right, does it? Sounds like Apples versus Oranges. I got graphic examples of the distinction when I recently attended the annual convention of the National Speakers Association. When someone is listening to you…
Read MoreS:0093 Distinction: Possibility vs. Pipedream
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) When you are open to possibility, you are inspired to innovate, create, and shift paradigms. It’s a choice. People who have pipedreams are not OK with the present and they are needy for something more than…
Read MoreS:0092 Distinction: Effective vs. Efficient
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) The notion of being efficient has been around since the 1950’s and is accepted as a valid business focus. It’s useful to look for ways to improve your efficiency. To be effective is even more powerful…
Read MoreS:0089 Distinction: Acknowledge vs. Complement
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) You probably enjoy receiving a compliment. You may have even given out a few compliments in your life. However, there is a deeper way to connect with someone and that is to acknowledge them. When you…
Read MoreS:0082 Distinction: Expertise vs. Experience
(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.) Experience is what you have as a result of spending time doing an activity. Experience comes from observation, hours logged, or practice doing something. Expertise is the skills or knowledge that you apply as a result…
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