(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)   If you live in the USA, or have visited, you are probably familiar with the Colorado River. Images of the river include the wild one at the bottom of the Grand Canyon, the huge lakes such as Mead…

(Principles are basic truths that, when applied, cause success to come to you easier and quicker.)   To be able to feel is an important skill in life, yet we have been experientially “trained” to reward thinking over feeling. Of course, thinking is useful. To be able to reason, figure out, decide, understand and conclude…

(Distinctions are subtleties of language that, when gotten, cause a shift in a belief, behavior, value or attitude.)   You know people who act childish from time to time. It’s not an attractive behavior. Why are we put off by childish behavior? Because we know that someone acting that way does not care about us…

(An unmet Need causes us to feel empty, incomplete or less than whole. Fulfilling a Need gives us freedom to be ourselves.)   This is a strange Need. It causes some really useful outcomes and others that are physically and emotionally costly. Think of a time when you’ve seen an actor or a politician call…